Tag

account expansion

3 articles

Expansion

Enterprise SaaS Expansion Sales Motion: Execution Mechanics for Growing Large Accounts

A rigorous guide to the enterprise SaaS expansion sales motion — covering stakeholder maps, EBR structure, multi-year deal mechanics, white space analysis, and the metrics that separate account farming from strategic expansion.

May 25, 202619 min read

Expansion

Land and Expand in B2B SaaS: The Playbook for Growing ACV After the Initial Deal

A rigorous breakdown of the land-and-expand model in B2B SaaS — the unit economics, 3 expansion vectors, time-to-expand benchmarks, and the product design choices that make expansion possible.

May 22, 202611 min read

Expansion

SaaS Account Expansion Playbook: A Systematic Process for Growing Revenue from Existing Customers

A step-by-step expansion revenue playbook for B2B SaaS teams — covering the 5-stage process, expansion readiness scoring, the business case framework, and the failure modes that block CS-driven growth.

May 22, 202613 min read