7 articles
Growth StrategyCommunity-led growth converts engaged members into paying customers at CAC ratios 3–5x more efficient than paid acquisition. This guide covers community economics, attribution models, and the ARR thresholds where community investment becomes the primary acquisition lever.
AcquisitionA rigorous framework for when cold outbound is the right acquisition channel for B2B SaaS — with sequence benchmarks, ICP targeting criteria, ROI calculation, and the red flags that indicate outbound isn't working.
Growth StrategyLearn how to model SaaS growth scenarios using the Growth Ceiling formula. Includes a full worked example at $200K MRR showing acquisition, retention, and expansion scenarios with dollar-denominated ceiling impacts.
AcquisitionLearn how to discover, validate, and codify your Ideal Customer Profile at early stage SaaS — with interview frameworks, signal analysis, and common mistakes that destroy CAC efficiency.
AcquisitionSaaS pricing page conversion benchmarks by segment, the 7 elements of a high-converting pricing page, psychological pricing principles, and a structured A/B testing framework.
AcquisitionLearn how to calculate CAC payback period, understand what good looks like by segment, and discover strategies to reduce your payback period for faster SaaS growth.
Growth StrategyLearn the SaaS Hourglass framework — a systematic approach to auditing your growth engine across acquisition, activation, retention, revenue, and referral.