3 articles
DistributionThe real economics of SaaS affiliate programs — margin thresholds, attribution models, payout structures, and how to design a program that grows revenue without eroding LTV.
PricingAttribute revenue and retention outcomes to promotional pricing campaigns with the rigor that separates signal from noise. Covers incrementality testing, holdout design, long-run cohort tracking, and the metrics that reveal whether promotions are investments or margin leaks.
AcquisitionHow to calculate content marketing ROI for B2B SaaS with proper attribution models, organic CAC benchmarks, content performance metrics, and a framework for prioritizing content investment.