3 articles
Unit EconomicsAt sub-$1K ACV, CAC payback math changes completely. Learn the formulas, benchmarks, fully-loaded CAC calculations, and worked examples that determine whether your SMB SaaS unit economics are viable.
AnalyticsHow to use cohort analysis to identify which acquisition channels produce the best long-term retention, calculate CAC-payback-adjusted retention, and build a data-driven channel decision framework.
AcquisitionSegment-specific CAC payback period benchmarks for SaaS. Learn why SMB payback should be 3-9 months, Mid-Market 9-18 months, and Enterprise 18-36 months — and how to calculate and optimize each.