4 articles
PartnershipsHow to structure an agency partner program with the right incentives, enablement materials, and co-sell processes so agencies actually refer clients rather than just listing your logo.
International GrowthA decision framework for choosing between local resellers, distributors, and direct sales hires when entering a new international market, with deal economics for each model.
Go-to-MarketHow to build a SaaS channel partner revenue program. Covers reseller vs VAR vs MSP distinctions, revenue share benchmarks (20–40%), deal registration, co-sell motion, when channel beats direct, and enablement requirements.
Go-to-MarketHow to design a SaaS partner program that drives revenue. Covers the 3 partner types, tier structure, MDF, partner portal requirements, attribution tracking, and partner-sourced revenue benchmarks.