Tag

channel strategy

2 articles

Distribution

SaaS Referral Program Incentive Design Without Cannibalizing Margin

How to design SaaS referral program incentives that generate qualified pipeline without cannibalizing margin — the payout structures, trigger conditions, and anti-gaming mechanisms that make referral programs sustainably profitable.

May 31, 202611 min read

Distribution

SaaS Channel Partner Tiering Design (Bronze/Silver/Gold Math)

How to design a tiered SaaS channel partner program with Bronze, Silver, and Gold tiers — the revenue thresholds, benefits structure, discount math, and investment requirements that make tiering worth the administrative overhead.

May 31, 202611 min read