3 articles
RetentionInvoluntary churn from failed payments accounts for 20–40% of subscription churn — and most of it is recoverable. This playbook covers smart card-retry timing, dunning email sequences by account tier, and the highest-leverage intervention: pre-dunning.
RetentionA generic save offer applied to all churning accounts destroys margin without proportionally improving retention. This guide shows how to build a save-offer ladder matched to the stated churn reason, design a cancellation flow that surfaces offers without being manipulative, and measure save desk effectiveness.
MarketingThe full unit economics of SaaS winback campaigns — discount sizing, payback period calculation, cohort segmentation, and the breakeven formula that tells you whether reactivating churned customers is worth the margin cost.