3 articles
Customer MarketingCash incentives for customer advocacy create FTC compliance risk, G2 policy conflicts, and credibility problems that undermine the advocacy's value. Here is how to design non-financial advocate incentives that generate higher ROI.
Customer MarketingLearn how to build a tiered customer advocacy program that generates compounding pipeline, matches asks to relationship depth, and measures health through advocate NPS rather than raw count.
Customer MarketingPower users who are not advocates are the highest-potential, lowest-activation asset in a SaaS company's customer base. This is the four-stage conversion path from silent power user to active public advocate.