5 articles
Product ResearchHow to design a SaaS win/loss analysis program with a monthly debrief cadence that product, sales, and marketing teams actually attend and act on — not another meeting that fades.
Competitive StrategyA rigorous framework for building Win/Loss analysis that boards and investors trust — covering data collection methodology, deal-level attribution, segment-level reporting, pipeline influence, and the metrics that tell your competitive story with authority.
Competitive StrategyA complete SaaS competitive battle card template with exact sections, maintenance cadence, and the data sources that keep cards accurate — so your reps win more deals they shouldn't lose.
Competitive StrategyA data-backed guide to SaaS competitive positioning strategy — covering the 4 proven frameworks, the metrics that validate your position, and the 6 common positioning errors that cost deals.
Competitive StrategyA rigorous, step-by-step win-loss analysis process for SaaS companies — covering interview methodology, coding frameworks, insight delivery, and how to close the loop with sales, product, and marketing.