5 articles
Brand & PositioningHow to define your competitive frame of reference in SaaS positioning — the strategic choice that determines which alternatives you compete against, which buyers you attract, and which evaluation criteria matter.
Competitive StrategyCategory leadership is one of the most consequential claims in SaaS strategy — and one of the most frequently asserted without evidence. Here is how to measure it objectively using share of search, analyst recognition, Win/Loss ratios, community density, and media velocity.
Platform StrategyHow emerging SaaS platforms defend against incumbent platform expansion into their market. Five defensive plays, the timeline of encroachment, and the metrics that distinguish survivable competitive pressure from existential threat.
Competitive StrategyA data-backed guide to SaaS competitive positioning strategy — covering the 4 proven frameworks, the metrics that validate your position, and the 6 common positioning errors that cost deals.
Competitive StrategyHow to optimize your G2 and Capterra profiles to generate qualified inbound leads — with exact profile tactics, review acquisition frameworks, and the metrics that separate category leaders from also-rans.