4 articles
PricingUse price anchoring to increase perceived value and guide buyers toward higher-tier plans — without manipulative tactics. Covers anchor types, the psychology behind them, experiment design, and the ethical boundaries.
PricingBuild pricing A/B tests that produce defensible conclusions. Covers hypothesis framing, metric selection, sample sizing, runtime control, and common design failures that invalidate results.
PricingA structured backlog of pricing page experiments ranked by expected impact, implementation complexity, and evidence strength. Covers plan presentation, comparison tables, CTA copy, social proof, FAQ placement, and guarantee design.
ExpansionThe math behind tier graduation policy design — covering forced graduation (hard limits that trigger upgrade) vs voluntary graduation (soft incentives), conversion rate benchmarks by graduation type, the timing model for when to force vs incentivize, usage-based vs seat-based graduation triggers, and the revenue leakage risk of delayed graduation.