5 articles
Customer MarketingCustomer Advisory Boards generate measurable returns through pipeline influence, product roadmap validation, and reference acceleration. This guide covers CAB structure, member selection, facilitation, and how to quantify the ROI.
Customer MarketingCustomer marketing as a distinct function drives advocacy, expansion pipeline, and reference programs. This guide covers when to make the first hire, how to structure the team at different ARR stages, and which metrics customer marketing owns.
Customer MarketingSystematic testimonial collection generates a library of social proof assets that reduce buyer skepticism across the entire funnel. This guide covers trigger timing, interview vs. survey formats, moderation workflows, and distribution by channel.
Customer MarketingA systematic pipeline that converts NPS promoters into published case studies accelerates deal velocity and reduces sales cycle length by 3–6 weeks. This guide covers the end-to-end process from survey timing to publication cadence.
Growth StrategyUser conferences and roadshows serve different objectives in the customer marketing mix. This framework helps SaaS companies decide which format fits their ARR stage, geographic footprint, and community maturity — and how to sequence the two.