3 articles
Product ResearchA structured churn interview protocol for SaaS companies — how to recruit churned customers, ask questions that surface real reasons, and turn exit data into retention strategy.
MarketingThe complete SaaS renewal email cadence — T-90, T-60, and T-30 templates, the content framework for each touchpoint, multi-stakeholder sequencing for enterprise contracts, and the metrics that define a high-performing renewal motion.
PricingGrandfathering existing customers during a price increase is a loyalty tool, not a revenue leak. The design of the grandfathering structure — duration, conditions, and the eventual migration — determines whether it builds retention or creates a permanent pricing problem.