Tag

embedded saas

2 articles

Strategy

B2B2C Platform Shift: SaaS Economics After Going Embedded

Embedding your SaaS into a partner's product transforms your revenue model, CAC structure, and churn dynamics. Here is the economic framework for evaluating the B2B2C transition before you make it.

May 31, 202610 min read

Distribution

Embedded SaaS Distribution: Going to Market Inside Other Products

How embedded SaaS distribution works — going to market inside another product's ecosystem, the partnership structures that enable it, and the economics of distribution where your customer acquisition happens inside someone else's user base.

May 31, 202612 min read