Tag

event tracking

3 articles

PLG

Instrumenting the Aha Moment: Event Schemas for PLG

A practical guide to instrumenting the aha moment in PLG SaaS — covering event schema design, property standards, account-level aggregation, and the most common instrumentation failures.

10 min read
Product Analytics

SaaS Product Analytics Instrumentation Playbook

A complete guide to designing a product analytics instrumentation layer that captures intent, enables cohort analysis, and scales without becoming an unmaintainable event sprawl over time.

11 min read
Marketing

Trigger-Based Email Instrumentation for SaaS

A technical and strategic guide to instrumenting trigger-based emails in SaaS — covering event taxonomy, data plumbing, platform selection, and the trigger conditions that produce measurable activation and retention lift.

8 min read