3 articles
SalesMost founder-built sales playbooks are either too thin to be useful or too long to be used. This is the structure, format, and content that produces a playbook a first rep can actually run from on day one.
Customer ResearchA practical SaaS customer discovery interview script built on Steve Blank's problem-first methodology — questions, sequencing, and analysis framework for founder-led discovery.
Stage RoadmapsMost founders wait too long or move too fast when transitioning sales from founder to reps. This is the step-by-step handoff playbook: when to do it, what to document first, and how to avoid the 40% revenue stall.