4 articles
PLGA rigorous framework for designing PLG free tiers that convert — covering limit selection, unit economics, conversion psychology, and the most common free tier design failures.
PLG & Self-ServeA rigorous decision framework for choosing between free trial and freemium GTM models in PLG SaaS — covering economics, conversion benchmarks, and the hybrid cases.
PricingFreemium conversion rates average 2–5% industry-wide, but the best freemium SaaS products convert 8–15% by designing specific behavioral triggers that create a felt need to upgrade. The triggers — not the product — are what drive conversion.
AcquisitionCompare free trial, freemium, and reverse trial acquisition models with conversion benchmarks, CAC implications, activation rate data, and a decision framework by product type and ACV.