Tag

growth experiments

2 articles

PLG

Prioritizing PLG Experiments by Conversion Leverage, Not Gut Feel

A quantitative framework for prioritizing the PLG experiment backlog by conversion leverage — calculating expected impact on trial-to-paid conversion, retention, and expansion, then sequencing experiments by leverage, not intuition.

Jun 14, 202618 min read

Retention

A Framework for Designing Retention Experiments That Move the Curve

Retention experiments are structurally harder than acquisition experiments because the outcome variable has a 12-month lag. This framework covers leading-indicator proxies, matched-control experiment design, and the sample-size constraints most teams hit before they realize it.

Jun 14, 202614 min read