3 articles
Competitive StrategyA rigorous, step-by-step win-loss analysis process for SaaS companies — covering interview methodology, coding frameworks, insight delivery, and how to close the loop with sales, product, and marketing.
AcquisitionLearn how to discover, validate, and codify your Ideal Customer Profile at early stage SaaS — with interview frameworks, signal analysis, and common mistakes that destroy CAC efficiency.
AcquisitionUnderstand the difference between ICP (Ideal Customer Profile) and TAM (Total Addressable Market) for SaaS founders — with calculation frameworks, SAM as the bridge, and the growth strategy implications of confusing the two.