Tag

incentive design

2 articles

Customer Marketing

Advocate Incentive Economics That Avoid Pay-to-Play Optics

Cash incentives for customer advocacy create FTC compliance risk, G2 policy conflicts, and credibility problems that undermine the advocacy's value. Here is how to design non-financial advocate incentives that generate higher ROI.

Jun 14, 202612 min read

Distribution

SaaS Referral Program Incentive Design Without Cannibalizing Margin

How to design SaaS referral program incentives that generate qualified pipeline without cannibalizing margin — the payout structures, trigger conditions, and anti-gaming mechanisms that make referral programs sustainably profitable.

May 31, 202611 min read