4 articles
RetentionInvoluntary churn from failed payments accounts for 20–40% of subscription churn — and most of it is recoverable. This playbook covers smart card-retry timing, dunning email sequences by account tier, and the highest-leverage intervention: pre-dunning.
RetentionSMB churn splits into two fundamentally different failure modes: cash-flow churn from payment failures and product churn from value failures. Each requires a different diagnosis and a different fix.
Retention20–40% of SaaS churn is involuntary — payment failures that require a completely different playbook than voluntary cancellations. Learn the dunning sequence that recovers 35–50% of failed payments.
RetentionInvoluntary churn from failed payments costs SaaS companies 20–40% of total churn. Here's the complete dunning playbook — retry logic, email sequences, and recovery benchmarks.