6 articles
FinanceHow to build and interpret a SaaS unit economics model — covering customer acquisition cost, lifetime value, gross margin, payback period, and the LTV/CAC ratio — with benchmarks by stage and practical calculation examples.
PricingUse cohort analysis to run pricing experiments that isolate causal effects from confounders. Covers cohort design, measurement windows, holdout groups, and interpreting cohort-level pricing signal.
PricingThe complete analysis of annual vs monthly billing in SaaS — LTV math, churn reduction mechanics, optimal discount rates, cash flow advantages, and when to push annual contracts.
Growth StrategyThe simple LTV formula ignores expansion revenue and understates true customer value by 40%+. Learn all 3 LTV formulas, when to use each, and how to segment LTV for accurate unit economics.
ExpansionAnnual contracts reduce churn, improve cash flow, and create structured expansion opportunities. Here's how to migrate from monthly to annual billing, manage the renewal motion, and build a renewal strategy that compounds LTV.
Growth StrategyMaster SaaS unit economics. Learn how to calculate LTV, CAC, gross margin, and the key ratios that determine whether your SaaS business is building value or burning cash.