Tag

partner marketing

2 articles

Growth Strategy

Referral Program vs Affiliate Program for SaaS

Referral and affiliate programs serve different acquisition objectives in SaaS. This guide clarifies the structural differences, economic models, attribution mechanics, and when each program type generates superior CAC efficiency.

Jun 7, 202615 min read

Distribution

Co-Marketing ROI for SaaS: Pipeline Attribution Method

How to measure co-marketing ROI in SaaS using pipeline attribution — joint webinar economics, co-authored content performance, shared audience campaigns, and the model for deciding which partners are worth co-investing with.

May 31, 202611 min read