6 articles
DistributionThe real economics of SaaS affiliate programs — margin thresholds, attribution models, payout structures, and how to design a program that grows revenue without eroding LTV.
Platform StrategyHow to design an integration tier model that monetizes ecosystem integrations without alienating partner developers. A practitioner's guide to three-tier architecture, revenue splits, certification requirements, and partner P&L modeling.
Platform StrategyHow to build the supply side of a SaaS platform marketplace without over-investing in partners who don't convert to revenue. A data-driven framework for partner acquisition economics, tiered program design, and supply health metrics.
Platform StrategyHow SaaS platform take rates should evolve from launch through maturity, and what triggers rate adjustments. Benchmarks from Shopify, Stripe, and Twilio reveal the stage-appropriate rate structure and partner revolt risk thresholds.
DistributionHow to model the unit economics of a SaaS reseller channel at each growth stage — margin splits, discount structures, support cost allocation, and when the reseller channel becomes accretive versus dilutive.
Go-to-MarketHow to design a SaaS partner program that drives revenue. Covers the 3 partner types, tier structure, MDF, partner portal requirements, attribution tracking, and partner-sourced revenue benchmarks.