Tag

partnerships

2 articles

Go-to-Market

SaaS Partnership Program Design Guide: Structure a Partner Program from Scratch

How to design a SaaS partner program that drives revenue. Covers the 3 partner types, tier structure, MDF, partner portal requirements, attribution tracking, and partner-sourced revenue benchmarks.

May 25, 202612 min read

Go-to-Market

SaaS Partnerships vs. Content Marketing ROI: A Data-Driven Channel Comparison

Compare the ROI of SaaS GTM channels — partnerships, content, and community — using real benchmarks for time-to-revenue, CAC, and portfolio allocation strategy.

May 25, 202614 min read