Tag

platform economics

5 articles

Strategy

B2B2C Platform Shift: SaaS Economics After Going Embedded

Embedding your SaaS into a partner's product transforms your revenue model, CAC structure, and churn dynamics. Here is the economic framework for evaluating the B2B2C transition before you make it.

10 min read
Platform Strategy

SaaS Platform Margin vs Pure Product Margin

How gross and net margin compare between SaaS platform businesses and pure product businesses at equivalent scale. The margin compression during ecosystem build-out, the inflection point, and the investor perspective on platform vs product valuation multiples.

11 min read
Platform Strategy

SaaS Platform Take-Rate Evolution Over Stages

How SaaS platform take rates should evolve from launch through maturity, and what triggers rate adjustments. Benchmarks from Shopify, Stripe, and Twilio reveal the stage-appropriate rate structure and partner revolt risk thresholds.

11 min read
Revenue

SaaS Platform Take-Rate Floor: How Low You Can Go

Every SaaS platform that processes transactions, enables marketplace commerce, or manages payments has a take-rate floor below which the business model breaks. Here is how to find yours.

10 min read