7 articles
StrategyEmbedding your SaaS into a partner's product transforms your revenue model, CAC structure, and churn dynamics. Here is the economic framework for evaluating the B2B2C transition before you make it.
DistributionHow embedded SaaS distribution works — going to market inside another product's ecosystem, the partnership structures that enable it, and the economics of distribution where your customer acquisition happens inside someone else's user base.
Platform StrategyHow to design an integration tier model that monetizes ecosystem integrations without alienating partner developers. A practitioner's guide to three-tier architecture, revenue splits, certification requirements, and partner P&L modeling.
Platform StrategyHow gross and net margin compare between SaaS platform businesses and pure product businesses at equivalent scale. The margin compression during ecosystem build-out, the inflection point, and the investor perspective on platform vs product valuation multiples.
Platform StrategyHow to build the supply side of a SaaS platform marketplace without over-investing in partners who don't convert to revenue. A data-driven framework for partner acquisition economics, tiered program design, and supply health metrics.
Platform StrategyWhen and why a SaaS company should bet on becoming a platform versus staying a focused product, and what the transition costs look like in practice. A practitioner's framework for evaluating the four conditions that justify the platform bet.
Vertical GTMThe marketplace chicken-and-egg problem kills most two-sided platforms before launch. Learn 7 supply-demand bootstrapping strategies, which sequence works by marketplace type, and the metrics that confirm you've cracked it.