4 articles
PLGA rigorous framework for designing PLG free tiers that convert — covering limit selection, unit economics, conversion psychology, and the most common free tier design failures.
RetentionHow AI-native SaaS companies navigate the tension between rising foundational model costs and customer price sensitivity at renewal — including cost pass-through structures, contractual protections, and pricing architecture that preserves NRR without triggering churn.
ExpansionA systematic audit framework for identifying what is blocking expansion revenue — covering 12 friction points across pricing, product, process, and people dimensions, each with a diagnostic question, benchmark, and fix direction, plus the expansion friction index calculation.
Pricing StrategyToo many pricing tiers don't just confuse buyers — they compress your Growth Ceiling, inflate CAC, and erode NRR. Here's the math behind the complexity tax.