Tag

referral marketing

2 articles

Acquisition

SaaS Affiliate Program Setup Guide: Commission Structure, Tools, and Fraud Prevention

Step-by-step guide to launching a SaaS affiliate program. Covers commission structure options, cookie windows, PartnerStack vs Impact vs FirstPromoter vs Rewardful, affiliate fraud prevention, and conversion rate benchmarks.

May 25, 202613 min read

Acquisition

B2B SaaS Referral Programs: What Works, What Doesn't, and the CAC Math

A rigorous look at why most B2B SaaS referral programs underperform, what conditions actually make them work, and how to calculate the real CAC impact of a properly designed referral program.

May 22, 202612 min read