Tag

referral program

2 articles

Growth Strategy

Referral Program vs Affiliate Program for SaaS

Referral and affiliate programs serve different acquisition objectives in SaaS. This guide clarifies the structural differences, economic models, attribution mechanics, and when each program type generates superior CAC efficiency.

Jun 7, 202615 min read

Distribution

SaaS Referral Program Incentive Design Without Cannibalizing Margin

How to design SaaS referral program incentives that generate qualified pipeline without cannibalizing margin — the payout structures, trigger conditions, and anti-gaming mechanisms that make referral programs sustainably profitable.

May 31, 202611 min read