Tag

reseller program

2 articles

Distribution

SaaS Channel Partner Tiering Design (Bronze/Silver/Gold Math)

How to design a tiered SaaS channel partner program with Bronze, Silver, and Gold tiers — the revenue thresholds, benefits structure, discount math, and investment requirements that make tiering worth the administrative overhead.

May 31, 202611 min read

Go-to-Market

SaaS Channel Partner Revenue: Reseller, VAR, and MSP Program Design

How to build a SaaS channel partner revenue program. Covers reseller vs VAR vs MSP distinctions, revenue share benchmarks (20–40%), deal registration, co-sell motion, when channel beats direct, and enablement requirements.

May 25, 202614 min read