Tag

ROAS

2 articles

Acquisition

Splitting Google Ads Budget Between Branded and Non-Branded for SaaS

How to allocate Google Ads budget between branded and non-branded campaigns at each stage of SaaS growth — with benchmarks, ROAS comparisons, and a quarterly rebalancing framework.

Jun 14, 202613 min read

Acquisition

Tiering Paid Search Keywords by Buyer Intent to Protect ROAS

How to structure Google Ads campaigns across four keyword intent tiers — branded, competitor, category, and problem-aware — so each tier gets the right bid strategy, budget, and ROAS target.

Jun 14, 202615 min read