8 articles
AcquisitionHow to allocate Google Ads budget between branded and non-branded campaigns at each stage of SaaS growth — with benchmarks, ROAS comparisons, and a quarterly rebalancing framework.
GrowthA practical guide to building M&A readiness into your SaaS company operations — what acquirers evaluate, how to prepare your data room, and how to position for premium outcomes before you are in active sale discussions.
AcquisitionHow to structure Google Ads campaigns across four keyword intent tiers — branded, competitor, category, and problem-aware — so each tier gets the right bid strategy, budget, and ROAS target.
AcquisitionMost SaaS retargeting programs treat all trial abandoners the same — and waste most of their budget as a result. Here is the segmentation framework that concentrates spend on the audiences most likely to convert.
Unit EconomicsBuild a channel-level cost model for SMB SaaS acquisition. Per-channel CAC benchmarks, multi-touch attribution, contribution margin by channel, capacity planning, and how channel mix evolves as ARR scales.
AcquisitionStep-by-step guide to launching a SaaS affiliate program. Covers commission structure options, cookie windows, PartnerStack vs Impact vs FirstPromoter vs Rewardful, affiliate fraud prevention, and conversion rate benchmarks.
AcquisitionA rigorous look at why most B2B SaaS referral programs underperform, what conditions actually make them work, and how to calculate the real CAC impact of a properly designed referral program.
Growth StrategyBootstrapped SaaS requires entirely different growth math than venture-backed competitors. Learn the CAC payback ceiling, the 3 compound acquisition channels, and the churn constraint that separates sustainable bootstrapped businesses from those that quietly collapse.