9 articles
PLGA rigorous analysis of when bottom-up (PLG) distribution outperforms top-down (sales-led) distribution in B2B SaaS — with decision criteria, market conditions, and hybrid sequencing.
DistributionHow to measure co-marketing ROI in SaaS using pipeline attribution — joint webinar economics, co-authored content performance, shared audience campaigns, and the model for deciding which partners are worth co-investing with.
DistributionHow embedded SaaS distribution works — going to market inside another product's ecosystem, the partnership structures that enable it, and the economics of distribution where your customer acquisition happens inside someone else's user base.
DistributionHow to design an integration marketplace strategy across Zapier, Make, and n8n — listing economics, traffic quality, use-case prioritization, and the ROI model that determines where to invest.
DistributionHow open-source software functions as a SaaS distribution channel — the conversion funnels that work, the unit economics behind OSS-to-paid, and the strategic mistakes that destroy OSS distribution value.
DistributionHow to design SaaS referral program incentives that generate qualified pipeline without cannibalizing margin — the payout structures, trigger conditions, and anti-gaming mechanisms that make referral programs sustainably profitable.
DistributionThe real economics of SaaS affiliate programs — margin thresholds, attribution models, payout structures, and how to design a program that grows revenue without eroding LTV.
DistributionHow to design a tiered SaaS channel partner program with Bronze, Silver, and Gold tiers — the revenue thresholds, benefits structure, discount math, and investment requirements that make tiering worth the administrative overhead.
DistributionHow to model the unit economics of a SaaS reseller channel at each growth stage — margin splits, discount structures, support cost allocation, and when the reseller channel becomes accretive versus dilutive.