4 articles
SalesA financial analysis of when enterprise SaaS companies should subsidize implementation costs to accelerate deal close or expansion, how to structure the subsidy, and the risks of getting the math wrong.
PLGA rigorous framework for designing PLG free tiers that convert — covering limit selection, unit economics, conversion psychology, and the most common free tier design failures.
International GrowthLocalization is not a one-size-fits-all investment. This guide breaks down the true cost of localizing a SaaS product for key markets — Germany, France, Japan, Brazil, and others — and models the revenue lift and payback period each market delivers at different ARR stages.
Unit EconomicsFree trials feel free but carry real infrastructure, support, and conversion costs. This analysis calculates the true per-trial cost, shows how unconverted trials inflate CAC, and compares trial models on fully-loaded margin for SMB SaaS.