Tag

saas go-to-market

2 articles

Growth Strategy

SaaS Vertical Expansion: Stage Timing Without Diluting Focus

Vertical expansion is how SaaS companies extend their Growth Ceiling without rebuilding the product — but timing it wrong dilutes the core business. This guide covers the stage-specific criteria, expansion sequencing, and the focus traps that destroy companies that expand too early.

May 31, 20269 min read

Growth Strategy

SaaS SMB to Mid-Market: How to Move Upmarket Without Breaking What Works

A stage-specific playbook for transitioning a SaaS from SMB to mid-market ($10K–$50K ACV deals). Covers the go-to-market motion change, unit economics impact on Growth Ceiling, product gaps, ICP shift, and the sequence for building an enterprise sales motion.

May 10, 202617 min read