11 articles
DistributionA direct comparison of partner-led growth (PLG-partner) and product-led growth (PLG-product) — the market conditions, product characteristics, and stage dynamics that determine which motion generates better unit economics.
SaaS MetricsBetween $1M and $3M ARR, gross margin compression kills more SaaS companies than churn does. This guide explains where the pressure comes from, how to model it against your Growth Ceiling, and the interventions that restore margin without sacrificing growth.
Growth StrategyAt $2M ARR, every growth investment decision forces a choice: build a system (product, automation, process) or hire a person. This guide provides the decision math for making this trade-off correctly — including when systems win, when people win, and how to model the compounding difference.
Growth StrategyAt $3M ARR, growth often feels strong but the signals of ICP saturation are already appearing in lead quality, CAC trends, and win rates. This guide shows how to detect market saturation 12–18 months before it becomes a crisis — and what to do about it.
AcquisitionHow to use cohort analysis to decide whether to acquire more customers or better customers — with the LTV/CAC math, channel-level cohort quality metrics, and the Growth Ceiling implications of each strategy.
Growth StrategyThe order in which you hire in SaaS determines whether growth compounds or stalls. This guide presents the defensible hiring sequence from $0 to $5M ARR — with the math behind each hire's justification and the signals that tell you when to move to the next hire.
SaaS MetricsThe Growth Ceiling calculation produces different insights depending on your ARR stage. This guide shows how to apply the Growth Ceiling model stage by stage from $500K to $10M ARR — including the dominant constraints, the modeling variations, and what the numbers actually mean at each stage.
Growth StrategyMoving upmarket is one of the most consequential decisions in SaaS — it changes GTM motion, pricing model, product requirements, and unit economics simultaneously. This framework with math helps founders decide when, whether, and how to execute the upmarket move.
Stage RoadmapsThe GTM motion that works at $500K ARR kills you at $5M ARR. This GTM maturity model maps the 4 stages every B2B SaaS company must navigate — and the specific triggers that require a GTM shift.
Quick winsHow to run a high-velocity growth experimentation program as a small SaaS team — with the RICE prioritization framework, 90-day experiment cadence, statistical significance thresholds, and the Growth Ceiling connection that tells you which experiments are worth running.
Growth StrategyA stage-specific playbook for transitioning a SaaS from SMB to mid-market ($10K–$50K ACV deals). Covers the go-to-market motion change, unit economics impact on Growth Ceiling, product gaps, ICP shift, and the sequence for building an enterprise sales motion.