Growth StrategySaaS Churn vs Growth Rate: The Ceiling Convergence Math That Determines Lever Priority
A 3% monthly churn SaaS growing 15% MoM loses to 1% churn growing 8% in ceiling math. Learn the Growth Ceiling formula, the convergence examples, why retention ROI beats acquisition ROI at sub-$500K MRR, and the counterintuitive case where accepting higher churn to grow faster is correct.
12 min read