3 articles
ProductHow to decide whether to bundle your second product into a suite or sell it standalone — covering attach rates, ACV impact, buyer journey dynamics, and the hybrid approach for SaaS founders at $5M–$30M ARR.
PricingAdd-ons are the expansion revenue lever that avoids packaging redesign. Done right, they increase ARPU by 20–40% without adding sales friction. Done wrong, they fragment the product and train customers to distrust the base price.
PricingGood-better-best packaging is not just organizing features into three tiers — it is a deliberate system for anchoring price perception, guiding customers to the right tier, and maximizing both conversion and expansion revenue.