5 articles
Vertical GTMHow fintech SaaS companies should choose between per-user and per-institution pricing models — with ACV benchmarks, expansion revenue analysis, and deal structure recommendations for banks, credit unions, and financial services firms.
PricingStep-by-step playbook for SaaS companies migrating existing customers from per-seat to outcome-based pricing. Covers segmentation, communication cadence, grandfathering, pricing floor protection during transition, and expected NRR impact timeline.
Vertical GTMHow to price SaaS for nonprofit customers without destroying margins or setting damaging precedents. A complete framework for nonprofit discount policy, qualification criteria, and the business case for nonprofit segments done right.
PricingGrandfathering existing customers during a price increase is a loyalty tool, not a revenue leak. The design of the grandfathering structure — duration, conditions, and the eventual migration — determines whether it builds retention or creates a permanent pricing problem.
Vertical GTMHow to set pricing for vertical SaaS products across healthcare, fintech, legaltech, proptech, edtech, and construction — with ACV benchmarks, value metric selection, and industry-specific packaging strategies.