Tag

sales assist

2 articles

PLG

Instrumenting Sales-Assist Triggers in a Self-Serve Product

How to design, instrument, and route sales-assist triggers in a PLG product — covering trigger event taxonomy, scoring thresholds, rep assignment logic, and handoff quality measurement.

Jun 14, 202615 min read

Sales

Trigger Rules for When a Human Should Touch a Product-Led Account

Not every PLG signup needs a sales call. Not every enterprise account will self-serve. These are the trigger rules that tell you exactly when — and when not — to send a human into a product-led account.

Jun 14, 202611 min read