4 articles
SalesMost SaaS founders kill their self-serve funnel when they add sales. Here is how to build a sales layer that converts high-value accounts without creating friction, gate-keeping, or confusion for users who would rather buy themselves.
SalesThe decision between sales-led and hybrid GTM is not a philosophy question — it is determined by your product's self-serve potential, your ACV, and your buyer's evaluation behavior. Here is the framework for making the right call.
PLGPrecise ACV and usage-based thresholds for routing PLG accounts to sales-led motions — with handoff playbooks, routing logic, and stage-specific sequencing.
AcquisitionCompare PLG vs SLG vs hybrid go-to-market models with benchmarks, failure modes, and a decision framework for B2B SaaS founders at every stage.