Tag

SMB SaaS

8 articles

Unit Economics

SaaS CAC Payback Under $1K ACV: How the Math Works

At sub-$1K ACV, CAC payback math changes completely. Learn the formulas, benchmarks, fully-loaded CAC calculations, and worked examples that determine whether your SMB SaaS unit economics are viable.

13 min read
Unit Economics

Growing SMB ACV Without Going Upmarket

How to grow average contract value within the SMB segment without an enterprise pivot. Four ACV expansion levers, NRR benchmarks, pricing architecture for ACV growth, and the math of moving from $99 to $149 average ACV through packaging.

12 min read
Unit Economics

Support Margin Impact in SMB SaaS: Quantified

Support is the hidden margin killer in SMB SaaS. Learn how to calculate cost-per-ticket, cost-per-account, self-serve deflection economics, and why support costs must be included in LTV and CAC calculations.

11 min read
Pricing

SMB SaaS Annual Prepay Incentive: The Discount Math

Annual prepay discounts are a cash flow tool, not just a retention tool. Learn the IRR calculation, discount payback period, optimal discount rate by ACV band, and how to handle mid-cycle changes without destroying the business case.

11 min read
Unit Economics

SMB SaaS Channel Mix: Cost Model for Acquisition

Build a channel-level cost model for SMB SaaS acquisition. Per-channel CAC benchmarks, multi-touch attribution, contribution margin by channel, capacity planning, and how channel mix evolves as ARR scales.

11 min read
Unit Economics

SMB SaaS Free Trial Economics: Margin Reality Check

Free trials feel free but carry real infrastructure, support, and conversion costs. This analysis calculates the true per-trial cost, shows how unconverted trials inflate CAC, and compares trial models on fully-loaded margin for SMB SaaS.

14 min read