5 articles
PLGEmpirical evidence and implementation guidance on how SaaS onboarding checklists affect trial-to-paid conversion — with design principles, completion benchmarks, and anti-patterns to avoid.
SalesA 90-day playbook for converting SaaS pilots into enterprise contracts — covering pilot structure, success metric design, stakeholder expansion during the pilot, and the conversion triggers that produce committed enterprise deals.
PricingQuantify how free trial length affects conversion rates, activation depth, and cohort LTV. Includes the trial duration elasticity formula, benchmarks by segment, and a framework for finding your optimal trial window.
Unit EconomicsFree trials feel free but carry real infrastructure, support, and conversion costs. This analysis calculates the true per-trial cost, shows how unconverted trials inflate CAC, and compares trial models on fully-loaded margin for SMB SaaS.
Quick winsA week-by-week, no-engineering playbook to improve SaaS activation rate. Specific fixes for welcome emails, onboarding flows, stuck-user sequences, and measurement — with the Growth Ceiling math showing exactly what a 20-point lift is worth.