Tag

VOW

1 article

Vertical GTM

Proptech SaaS: MLS Integration Blockers and Mitigation

The real technical, legal, and operational blockers to MLS data integration for proptech SaaS — RESO standards, IDX rules, VOW agreements, broker cooperation requirements, and the mitigation path for each. A field guide for founders navigating the most fragmented data ecosystem in vertical SaaS.

9 min read