Running What-If Scenarios
Model different growth strategies with SaasDash.ai scenarios and compare their impact on your Growth Ceiling side by side.
Scenarios let you answer "what if?" questions about your SaaS growth. Change one or more variables and instantly see how it shifts your Growth Ceiling, MRR projection, and time to plateau.
Plan requirements
Scenarios are available on Starter (up to 3 scenarios), Growth (unlimited), and Scale (unlimited) plans.
Creating a Scenario
Navigate to Scenarios
Go to Growth Ceiling > Scenarios in the left sidebar.
Click Create Scenario
Each scenario starts as a copy of your current metrics. Give it a descriptive name like "Reduce churn to 3%" or "Double acquisition + hire SDR."
Adjust the variables
Modify any of the four inputs:
- New customers per month
- Monthly churn rate
- ARPA
- Current customers (for modeling from a different starting point)
Save and compare
The scenario instantly calculates a new ceiling and projection. You can compare up to 3 scenarios side by side on the comparison view.
Comparison View
The comparison view shows scenarios side by side with:
- Ceiling customers — how each scenario changes the maximum
- Ceiling MRR — the revenue ceiling for each
- Months to ceiling — how quickly each reaches equilibrium
- Projection overlay — all trajectories on one chart for visual comparison
This makes it easy to see which strategic move has the biggest impact.
Scenario Ideas
Here are high-impact scenarios worth modeling:
Retention-focused
- "Cut churn from 5% to 3%" — what if you improve onboarding?
- "Cut churn from 5% to 2%" — what if you add a customer success team?
Acquisition-focused
- "Double new customers" — what if you 2x your marketing budget?
- "Add 20 customers/month" — what if you hire a sales rep?
Pricing-focused
- "Increase ARPA by 20%" — what if you raise prices?
- "ARPA $150 to $200" — what if you launch a premium tier?
Combined
- "Reduce churn + increase ARPA" — what if you do both?
Test one variable at a time first
Changing multiple variables at once makes it hard to see which lever had the most impact. Start by modifying one variable per scenario, then create a combined scenario once you understand the individual effects.
Sharing Scenarios
On the Growth and Scale plans, you can share a scenario link with team members. This is useful for board meetings, investor updates, or strategic planning sessions where you want to present multiple growth paths.
Growth Ceiling vs Other Frameworks
How Growth Ceiling compares to PMF surveys, NPS, and other SaaS frameworks.
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